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Consumers want targeted innovations related to functionality and safety
February 24, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
MeadWestvaco Corporation launched Packaging Matters, the company’s third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior. This year, Packaging Matters examined the attitudes of consumers in five markets (Brazil, China, Germany, France and the United States) across 11 FMCG product categories (food, beverage, personal care, etc.), offering brand managers key insights on how to increase the impact of packaging for their business. Packaging Ma...
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